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As social media has grown over the past 10+ years, there has been an evolution in how this technology has begun to dominate the media landscape, including the LGBTQ+ world, with Facebook, Instagram, Twitter and LinkedIn leading the way. This evolution started with influencers, and now companies large and small have become part of this social media marketing mix, leveraging Social Conversations to their business and competitive advantage.
That is #ILoveGay! #ILoveGay is fast becoming one of the dominant LGBTQ+ media entities on social media today, engaging and interacting with others in a style and strategy that is similar to how LGBTQ+ influencers engage with their audience, while developing a performance history that puts a basic social media post run through the #ILoveGay network on par with paid advertising on Facebook, mobile apps, banner ads on websites and e-mail campaigns.
